It's that time of the year again. Time to give your blog/website a makeover. Why is it important? I will tell you. Without getting too technical, here are some tips for making your website or blog search engine friendly:
Make a Good First ImpressionEvery time a visitor lands on your blog – they have about 3-5 seconds to form an opinion about it. And you want it to be a highly favourable one. Content was king once, now meet the new king – design. People would click away in a second if they don’t like you on the first glance.
Have a design that fits in with your message. Is it going to be a busy, busy, happening blog? Maybe darker colours would suit. How about a calm, inspiring one? Maybe soothing colours will do. Send the right message through your theme.
Title Your Posts ProperlyWhenever you title a post, think about what you would search for in Google if you were looking for an article about the topic. Think about how other people might phrase the same search term and try to create your title from that. You don't have to do this for every single post, just the most important ones that you actually want people to be able to find through a search.
Example of a bad title: She's Got Wind in Her Hair...
Example of a good title: 7 Heat Friendly Summer Hair Styles.
Step Into the LimelightAre you a faceless blog? Big mistake.
People who come to your blog like to see who you are, what ticks you, they want to know the human behind the blog. Tell people who you are and they will tell you their stories. Write an informative 'about me' page.
Get Yourself Out ThereProbably the toughest part of any website marketing is getting your website out there, and linked on other websites. Websites with high rankings that link back to your website add value to your site. Google sees your site as a site that somebody important is talking about, and therefore wants to crawl you. Think of these as bonus points for your blog. The greater visibility you can gain for your site, the better. Share your links on social networking sites and get people to check you out.
Link Past PostsAnother trick is to link back to some of your past posts in your new posts that have to do with the same sort of topic. Whenever you have a link on a page, a search engine will crawl through it. Links are like doorways to more content. You want search engines seamlessly crawling your site... and often. The easier you make it for them to navigate around your website, the better. Example: see some more of my blogging tips!
Connect with Your ReadersThere is only one reason people come to your blog – for YOU. They come to find out what you have to say on a particular topic. They won’t come if there is no sense of connection among you two.
Make your posts a bit personal. Yes, people do follow blogs to help solve their problems, but mostly they follow people, for the general interest in the topic and for blogger’s insights and experiences. Don’t rob them of this.
Let me know if you enjoyed these tips and if you think you can implement them into your blog
Hopefully you will be able to take some of these tips and tricks and apply them to your site. Remember, there is no quick and easy way to get more traffic to your website. Nobody will market your site for you but you. It's constant work, but once you start seeing your work pay off it's worth it!
Stay pretty xx
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