So, as you might have guessed, I’m a little OCD when it comes to my post graphics. However, you don’t have to be super OCD like me to create a style guide and keep your graphics consistent. Here are a few considerations:
Set your standards
Consider setting standards for the type of images, and possibly even the number, you choose to feature, and how you credit them, or how you edit your photos if you use original photography. Consider how you will credit your images. Remember, Pinterest and Tumblr are not sources.
Will you list credits as numbers at the bottom of your post? Or spell out the source directly underneath the photo? I personally prefer to spell out the source to encourage people to go to the original. If you use original photos, consider editing them the same way for consistency.
Keep it consistentMaking your images one consistent width (preferably the width of your content) is the quickest, easiest way to make a statement with your graphics. You don’t even need fancy software. Simply drag your photo into iPiccy and resize.
If you choose to do nothing else with your graphics, try this. Scroll down any blog with consistent width photos, and you will see just how much of an impact it makes. It can take a blog from scrapbook to editorial. In fact, if you have really great original photography or a fantastic eye for images, you can probably stop here and call it a day.
A little goes a long way
Post graphics are a great place to mix in another font or two beyond what’s in the rest of your blog design, but don’t go crazy. I think a good starting point is something for titles, something for subtitles or less important text, and a fun accent.
You don’t have to use every font in your overall blog design, but pick at least one of them for consistency, and make sure anything you add has a similar look and feel. Also consider using different weights and styles of your blog design fonts.
Keep it real
Photos and graphics can be a great way to experiment and evolve your brand with little impact or commitment, so bend the rules if you need to. What are some ways you’ve established a style guide for your graphics?